Nelson Events Strategy and Events Marketing and Development Programme

The underlying objective of the Nelson Events Strategy is to stimulate Nelson City’s economy by bringing new spending through visitors coming to Nelson for distinct events in the shoulder and off season.

Background

The Nelson Events Marketing and Development Programme has been established to implement the Nelson Events Strategy. The Programme is funded by the Nelson City Council, with the Nelson Regional Economic Development Agency being the lead agency and Nelson Tasman Tourism being responsible for implementation of the programme.

The Programme is overseen by the Events Management Committee, comprising representatives from the Nelson City Council, Nelson Regional Economic Development Agency and Nelson Tasman Tourism.

Programme Components

Organiser toolkit

Industry tools and resources have been developed to help support all event organisers in the Nelson Tasman region. These include the ItsOn.co.nz Nelson Events website, Event Organiser Handbook and Event Scheduling tool. You can find more information about organising events on ItsOn.co.nz.

Sponsorship funding

The Nelson Events Marketing and Development Programme provides funding for qualified events within Nelson City Council boundaries to assist them with marketing and development expenses. Events must show they will bring new spending through visitors coming to Nelson in the shoulder and off season.

Events that meet the application requirements and have synergy with the Guiding Principles are eligible to apply for sponsorship. An Events Management Committee is responsible for assessing applications and allocating sponsorship funds. For more information, visit ItsOn.co.nz for downloadable materials and application forms.

Funding is available for both signatory and major events, as well as one-off events.

Sponsorship Funding Application Dates

Sponsorship Funding application forms must be received by the following dates to ensure inclusion in the next round of funding assessments.

  • 1 November 2009
  • 1 February 2010
  • 1 May 2010
  • 1 August 2010
  • 1 November 2010

More information

Please contact the Events Marketing and Development Assistant at Nelson Tasman Tourism for additional information or an Application Form: events@NelsonNZ.com or +64 3 546 6228.